We build and run the paid campaigns that put your pool builds and renovations in front of homeowners already shopping for them — so your install calendar fills without cold calls, referrals or guesswork.
30 minutes. No pitch deck. We'll tell you if paid ads aren't right for you yet.
Demand architecture / v1
The pipeline
Three steps to unstoppable growth
No mystery, no black box. Every phase has a defined output and a date — you always know what is happening and why.
01
Step 01
Audit
Find the money you're already losing.
Full teardown of your current ads, tracking and lead flow
Competitor spend and messaging map for your metro
A one-page plan with the numbers, not a 40-slide deck
A clear go / no-go call — we'll say if ads aren't right yet
02
Step 02
Launch
Live campaigns inside 14 days.
Tight geo-targeted campaigns around your build radius
Creative built for pool buyers: finishes, timelines, financing
Call and form tracking wired before the first dollar is spent
Direct line to the person running your account
03
Step 03
Scale
Add budget only where it earns.
Cut what doesn't book, feed what does
Expand into adjacent metros and higher-ticket renovations
Monthly reporting written in plain English
Quarterly resets as your season shifts
Sector focus
Industries we serve
We only work inside the pool and backyard trade. Same buyer, same seasonality, same objections — every campaign we build makes the next one sharper.
Primary focus
New Pool Installation
High-intent search and social campaigns for homeowners planning a build
Creative that sells the finished backyard, not the excavation
Lead routing so no enquiry sits unanswered past the hour
High margin
Renovation & Resurfacing
Offers built around resurfacing, decking and equipment upgrades
Retargeting for homeowners who priced a renovation and stalled
Seasonal budget shifts so spring and fall both pull their weight
Adjacent
Outdoor Living & Hardscape
Bundle campaigns for pools, patios, pergolas and outdoor kitchens
Audience overlap mapping so your own campaigns never bid against you
Upsell sequencing from first enquiry to signed design contract
Transparency protocol
Questions owners actually ask
Straight answers, including the parts other agencies leave out.
We quote one flat monthly management fee after the audit — never a percentage of your ad spend, so there is no incentive for us to waste your budget. We work month to month. If it isn't working, you stop, and we'll help you hand things over cleanly.
Always. We run everything inside accounts registered to your business, with you as the owner and us as a partner. Your pixel history, audiences and creative stay with you if we ever part ways.
New campaigns usually start producing qualified enquiries in the first two to four weeks. Consistent booked projects take longer — realistically 60 to 90 days — because the deciding factor is how fast you can follow up and close, not just how many leads arrive.
No. Most pool companies we talk to are starting from zero, and starting clean is often easier than fixing an account that's been mishandled. We set up tracking, creative and offers from the ground up and explain every choice in plain language.
Thirty minutes on a call, access to your ad account and website, and one quick call to align on your build radius and ideal project size. We handle the rest and you approve the plan before anything goes live.
Conversion terminal
Ready to grow?
Tell us a little about your pool business. We'll come to the call with a first read on your market, your offers and where the cheapest projects are hiding.
30 minutes, no obligation
You leave with a plan whether we work together or not